The leading award
in the cycling
industry
The Design & Innovation Award is both a benchmark and a seal of approval for the most outstanding products within the cycling world. For prize winners, the Award creates a competitive advantage and produces peerless marketing opportunities. You can register your products here. More information can be found below:
the Design &
Innovation Award
What makes the Design & Innovation Award special? Why should manufacturers take part? What opportunities will the award open for its winners? The next few pages will help you understand the potential and value of the Design & Innovation Award.
Critical,
authentic,
honest
The Design & Innovation Award is the only award that truly tests all of the submitted products in real-world scenarios while also assessing them from every angle to reach critical statements. Over a two-week period, the independent Award Team evaluates all of the entries, putting them through their paces before passing final judgement.
“What we love about the Design & Innovation Award is that the jury consists of dedicated riders, and that they really use the products before making their decisions. Not for a few minutes, but for days and days, so when you read their final review, you see they really understood what your product was all about. And as the icing on the cake, they provide you with great content to share afterwards.”
Gerard Vroomen,
Founder OPEN Cycle AG
Credible,
competent,
professional
The Award Team is made up of thirty international professionals, including journalists, test riders and engineers — all of whom are recognised as renowned experts in their fields. The extensive competence of the team and the full spectrum of bicycle categories help to assess products in a broader context and identify new trends at an early stage.
“The Design & Innovation Award sets new standards in the award scene: credible, well-founded and extremely professional. Superb images and an innovative approach make the award a real highlight.”
Dr. Sandra Wolf, Managing Director at Riese & Müller GmbH
Valuable,
inspirational,
promotional
The Design & Innovation Award offers numerous competitive advantages to prize winners:
The Design & Innovation Award is an international award that is highly recognised by both end customers as well as the trade and industry sectors. Every Award winner receives a curated, well-put-together Communication Package, which testifies to the excellence of their product. Winners gain a significant competitive advantage in the B2B and B2C. The Award not only reassures existing customers and business partners but it also acts as a tool to build trust with new customers. The eye-catching, clean logo is a visible seal of quality that can increase a product’s perceived value when displayed on POS items and in marketing campaigns. Being a DI.A winner can also increase a company’s credibility, boost internal motivation and serve as a great opportunity for PR communication. Refer to the Best Practices chapter for more information.
“At FLYER we’re delighted with the Award and actively implement it in our communication. Our FLYER dealers particularly appreciate the Award because they trust the broad international jury which tests all of the products in real-life scenarios. It’s a great way to convince customers and an excellent tool for our selling points and consultations.”
Anja Knaus, Head of Corporate Communications Flyer/Biketec AG
“For us, the 2017 Design & Innovation Award was a win in every respect. Growing external feedback and demand have proven the award to be highly relevant for end customers. The implementation is professional and the unusual high quality presentation comes across incredibly well.”
Simon Oppold, Head of Marketing MERIDA International
“The Design & Innovation Award is an important award in the bike industry. It helped promote our communication around the Bosch eBike Uphill Trail Flow-concept at the Geisskopf bike park – and as a result we saw an increase in interest and media coverage. The Award is also interesting for tourism regions and offers them a chance to reach even more people with their offers.”
Claus Fleischer, Managing Director Bosch eBike Systems
fair,
attractive,
encouraging
All entries can be submitted for consideration without any financial risk – ultimately, any successful Award winners will be charged a fee for the Communication Package. Thanks to our attractive pricing strategy, we’ve ensured that even smaller companies and start-ups with limited budgets will have the means to make a big impact.
Many young companies come up with great ideas and put a lot of effort into the development of new products. The Design & Innovation Award puts all products through the ultimate test, allowing customers to see what the products are really capable of. For companies with limited budgets and scarce popularity, the Design & Innovations Award is an accolade. It creates enormous trust amongst new potential customers, attracts a lot of attention at trade fair stands, on websites, social media, photos and product packaging while telling the world that this is a special product. In our case both the TATZE brand and the excellent TATZE TWO-FACE combi pedal benefited enormously from the Award.”
Armin Hofreiter, Founder TATZE bike-components
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